80% of travelers rank safety as their #1 priority when selecting destinations. Your safety credentials aren't just nice to have—they're essential to capturing today's market. BTN, 2024
Travelers feel more confident booking when safety information is easy to access. Traveler confidence translates into substantial economic impact for destinations and accommodations worldwide.
Recent industry analysis confirms solo travel as the fastest-growing segment in global leisure travel with a 9.1% annual growth rate. This expansion is reflected in digital engagement, with #SoloTravel appearing in over 7.9 million posts and continuing to gain momentum across professional and social platforms. Bokun, 2024
72% of travelers trust verified safety scores and traveler-endorsed badges over general marketing claims. Stand out with validation that actually influences decisions. Booking Behavior Study, 2024
59% of Gen Z and millennial travelers specifically seek safety information through specialized apps. Our approach meets this growing demand. AMX 2025 Global Travel Trends Report
47% of travelers view safety and sustainability as interconnected priorities, especially when exploring emerging destinations. Showcase your commitment to both. SAP Concur, 2024