Destinations & Accommodations

The Most Valuable Travel Asset is Confidence

In today's world, travelers demand more than beautiful destinations. They seek peace of mind.

Why Safety Matters: The Data Speaks Volumes

Safety First


80% of travelers rank safety as their #1 priority when selecting destinations. Your safety credentials aren't just nice to have—they're essential to capturing today's market. BTN, 2024

Confidence Translates to Revenue


Travelers feel more confident booking when safety information is easy to access. Traveler confidence translates into substantial economic impact for destinations and accommodations worldwide. 

Solo Travel Movement

Recent industry analysis confirms solo travel as the fastest-growing segment in global leisure travel with a 9.1% annual growth rate. This expansion is reflected in digital engagement, with #SoloTravel appearing in over 7.9 million posts and continuing to gain momentum across professional and social platforms. Bokun, 2024


Social Proof That Makes a Difference


72% of travelers trust verified safety scores and traveler-endorsed badges over general marketing claims. Stand out with validation that actually influences decisions. Booking Behavior Study, 2024


Insights Matter


59% of Gen Z and millennial travelers specifically seek safety information through specialized apps. Our approach meets this growing demand. AMX 2025 Global Travel Trends Report
 

The Sustainability Connection


47% of travelers view safety and sustainability as interconnected priorities, especially when exploring emerging destinations. Showcase your commitment to both. SAP Concur, 2024
 

Why Your Organization Should Act Now

For Destination Marketing Organizations:

Strengthen community trust while differentiating your location in competitive markets.

Provide event planners, tourists, and investors with real-time safety data they can trust.

Transform safety from a concern into a competitive advantage.

For Accommodations:

Build unshakable confidence with the growing market of solo and safety-conscious travelers.

Gain immediate visibility on OTAs and booking platforms with verified safety credentials.

Align your property with the global movement toward greater transparency and wellbeing.

Join the growing network of destinations that understand today's traveler.

Apply Now